The Elevator Pitch 2.0. Get the Lean-In Factor and close the deal in 118 seconds. No matter what you’re selling, be it your product, your service, your message, anything, to catch and maintain the attention of your customer, you need to have a well-polished elevator pitch, or what I call, your 118 Pitch. Grab the attention in the first 8 seconds, and then bring it home in 110 seconds; that’s your elevator pitch. Do it well, and you’ll have customers eating from your hand.
Jeffrey Hayzlett shares his insights as a former Fortune 100 CMO and the behaviors of decision-makers when it comes to purchasing decisions. You’ll learn that it doesn’t matter if you’re selling to the C-Suite or to small business owners, your 118 Pitch will make or break your business deals.