5 Ways to Use Video to Get and Keep Members

by Beth Ziesenis

Did you know that eight in 10 consumers have been convinced to make a purchase after watching a brand’s video (via Wyzowl)?

Nearly every organization can benefit from upping their video game… and it doesn’t have to cost a fortune. I’m Beth Z, Your Nerdy Best Friend, and I’ve assembled these quick and budget-friendly video tools to enhance your website, email communications and more.

Make a Movie in an Instant: Animoto
Animoto is one of those tools that make paperboard clients go “WOW” and look at you in wonder. The premise is incredibly simple: Gather 10 or more pictures and/ or videos, throw in a title and choose a theme and soundtrack – then push a button. Presto! Animoto instantly creates a perfectly timed, perfectly professional, perfectly awesome video to showcase your listings. It’s so fast that you can take pictures of your clients’ voyage then have the wrap-up video online by the time you drop the final load off.

Combine Video Clips into a Smart Highlight Reel: Magisto
Magisto is almost as easy as Animoto, but it’s twice as smart. Just upload video clips and images, such as clips of your production and design processes, and choose a theme. Magisto uses artificial intelligence to analyze the content, finding the best clips and highlights automatically. Within five minutes, you’ll have a share-worthy montage of your clips and pictures. Magisto is also helpful for walking through product demos and showcasing testimonials.

Make an Explainer Video: Powtoon
Have you seen those videos where hands move words on the screen and draw cartoon characters that pop in and out? Those explainer videos can help you, well, explain your products to leads and customers. Wyzowl’s survey found that 91% of consumers have watched an explainer video to learn about a product or service.

Powtoon is a do-it-yourself site that lets you use a template to create the perfect explainer video. You can choose from different themes, looks and messages to get started, then personalize it with your own words, logos, product images/video and more.

Share News with a Social Video: Lumen5 and Automagical
Most videos are viewed at work where people are hesitant to turn on the audio. Don’t mute your message… create a video with key words and phrases that appear over your footage. You can use sites like Lumen5 and Automagical.ai to transform articles and press releases into dynamic captioned videos.

Talk Directly to Contacts with Video Email: Loom
Make your email stand out in an inbox with a personalized video. Loom makes it easy to create a quick video that you can send with a click. You can even create an instant thumbnail to give the recipients a preview of your message to them.