Mobile Marketing Strategy:  It’s More than an iPhone app… How to win over the C-Suite

The uptake to mobile has been one of the strongest the industry has seen, and yet some marketing professionals have not adopted mobile at the forefront of their marketing strategies. Or they think they have by developing a mobile app! What must mobile marketers do to gain access and convince brands on the value and drive the results brands need to succeed?

Jeffrey Hayzlett, a former Fortune 100 CMO, will outline the steps mobile marketers must take to gain access to senior brand marketers, keep their attention, and drive the results that brands must have for them to be considered successful in mobile marketing.

Jeffrey Hayzlett, Global Business Celebrity, Marketing Expert, Bestselling Author, and Sometime Cowboy, is a frequent national and international media commentator and is known for his marketing thought leadership – especially within mobile. Mr. Hayzlett has been leading mobile campaigns before most people had built mobile applications. He serves on the board of directors for a number of mobile and marketing outsourcing companies, and works with numerous major mobile marketing players.