Based on the book from Jeffrey Hayzlett and Entrepreneur, comes Think Big, Act Bigger: The Rewards of Being Relentless. The book, and the program, is a take- no-prisoners, no BS, attitude adjustment for those of us who call ourselves entrepreneurs. Following the success of my prime-time show C-Suite With Jeffrey Hayzlett, companies and events always want to know what is the secret behind the success of entrepreneurs and executives who can move mountains.
I’ve owned franchises, ran small businesses (and sold over 200 of them), and I have been the CMO of a Fortune 500 company. I’ve learned that in every business and in every industry, limitations exist everywhere – mostly in our minds and in the stories we tell ourselves. Getting past these limitations is hard work.
Whether it is fear or doubt or something else, the most dangerous move in business is the failure to make a move: The history of business is filled with companies that no longer exist because their leaders refused to enact change when the writing was on the wall. Kodak thought it was still in the film business and ignored its own work on the digital camera. Blackberry thought its proprietary communication method could stem the need to innovate. Oldsmobile just got old with its customers and when they started to die, so did it. That’s the difference between “Thinking Big” and “Acting Bigger” and what Think Big, Act Bigger means: knowing how to tie visions to actions and getting beyond limitations, preconceived notions, structures, and differences and delivering for the future. That’s leadership. That’s what is going on in the most successful C Suites across this country.
In the end, Think Big, Act Bigger: Secrets of the C-Suite gets readers to ask: What is our goal? What would it take to make it bigger faster? What is our purpose? How do we build that thoughtfully and as quickly as possible in a way that we believe in?
My new book and keynote focus on the attitude we need to overcome the obstacles that face our businesses every day. No one is coming to save us, none of us will win the lottery. Everyone can think big, the art is in acting bigger. Let’s overcome obstacles and kick business up to the highest level.
Thinking big and acting bigger is all about action and attitude: being fearless and bold – willing to put oneself out there, steamrolling obstacles, ignoring perceived boundaries, and even being a little irrational.