You’re hosting meetings with your team to improve sales performance, but they never go quite as planned. Time runs over, attendees are focused elsewhere, and there’s always that one employee who hijacks the meeting. You’re beginning to think that sales meetings are just a waste of time.
When meetings are executed properly, they’ll help foster rock star results from all of your employees.
What Sales Meetings Accomplish
Sales meetings are an excellent way to stay on top of your sales team’s performance. They are like creative jam sessions. In addition to keeping you aware of their goals, meetings also:
How to Have an Effective Sales Meeting
The benefits of sales meetings far outweigh the negatives. These tips will help you make the most of your time.
Schedule Regular Meetings
When you call an impromptu meeting, it can throw your employee’s schedules off kilter and cause resentment among the team. Even worse, employees often feel like they’re being called into the principal’s office and that they did something wrong or are about to get bad news. This puts people in defense mode. No way to start a meeting.
Create an Agenda
When a band plays a gig, they have a set list ahead of time. This gives them the opportunity to practice and prepare for the performance. When you create an agenda and distribute it to your team in advance of the meeting, they know what to expect and can come prepared with any numbers, concerns, or questions that pertain to the meeting.
Be Clear About Your Purpose
When you plan and execute your meeting, stick to under 3 major points for discussion. Any more than that and your message will get diluted, your employees will get confused, and any calls to action will be ignored.
Stick to the Schedule
Set a non-negotiable start time and a hard end time for the meeting. Your employees are busy people and no one needs to lose an afternoon to a sales meeting that’s gone rogue.
Don’t Allow Solos
You are probably already thinking about the guilty employee. They monopolize the floor, go off on tangents, and don’t let other employees, or you for that matter, get a word in edgewise. One way to handle this is to provide “Tangent Flags” to meeting attendees. If someone hijacks the meeting, anyone in the room can wave the Tangent Flag and bring the meeting back to order.
Create a Technology-Free Zone
Unless you intend on having attendees utilize their phone or iPad during the meeting, ask that they leave it at their desk. This will cut down on distractions and keep your employees focused on the discussion.
Be Choosy About Who You Invite
There’s nothing worse than being forced to attend unnecessary meetings. It would be like having musicians on stage who aren’t playing anything. Decide what personnel needs to hear and weigh in on your message and let the rest of the employees continue on with their regularly scheduled jobs.
As Marvelless Mark says: “Your business, just like the music business, isn’t rocket science, it’s Rock-It science.” Regularly scheduled sales meetings done right will help you create the rockin’ results you are looking for from your sales team.
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