Winning Social Media Campaign Strategies
This interactive social media campaign presentation teaches you the processes, techniques and platforms that create successful digital campaigns. Explore keys that unlock engagement on your Owned, Earned, Paid and Social channels. Learn how sentiment, persona and archetypes can be used to create content that engages audiences and improves performance on designated Key Performance Indicators.
We explore the marketing attributes of the top social channels. Find out how you can effectively engage audiences on Facebook, Twitter, Instagram and Pinterest. Discover how social advertising supports a digital sales funnel that generates qualified leads. Learn how to re-purpose existing content to cost effectively get engagement on and across social channels. Discover how your campaign can connect with audiences on all of the channels related to their customer journey.
In this complex realm of omni-channel marketing, discover how to transform campaign data into useful insights. The different uses of Google, in-channel and third party analytic platforms. Case studies from signature brands and their campaigns bring details to life in an exciting, hands-on seminar. This is a game changer for anyone who uses digital marketing to connect with audiences and influence outcomes.
- Learn how to define KPIs in a Campaign Brief that creates measurable outcomes.
- Discover the values and the channels used by Millennials, Gen X and Boomers.
- Explore the marketing attributes of the 10 top social channels.
- Discover how to engage social audiences with emotion based stories.
- Find out why it is critical to connect your social campaigns to owned channels.
- Learn how video is changing the game for online campaigns.
Takeaways: What You Will Learn
Social channels drive online engagement. In this presentation you will learn how to create and sustain engagement that translates into meaningful and measurable actions. Discover how you can fine tune a multi-channel social media advertising campaign to target specific audiences and achieve dramatic results.
Keys to Enhance Digital ROI
Enhancing digital ROI is critical for the success of any online campaign. Digital ad spending in the United States now exceeds $60 billion, yet 80% of marketers struggle demonstrating the effectiveness of their internet based campaigns. Whether you are creating a digital campaign to enhance brand awareness, connect with key audiences, or generate sales leads, you want to know your Digital ROI…. and you want to learn how to improve it. This interactive presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits. We compare various channels and review the insights you can gain with available analytic tools. We delve into customer acquisition and the importance and metrics related to mobile marketing. Ensure the time and money you spend on digital creates positive, measurable returns.
We explore the various ways to calculate returns whether it is from an increase in customers or members, greater sales or improvement in product development and customer service. We examine processes which help you put numbers to the calculations, and improve your digital ROI. Digital provides a lot more information than other forms of advertising. This information is critical because it helps you create repeatable success. It transforms digital marketing from a guessing game into a scientific process. Learn what works…. and do more of it!
- Learn the best metrics for calculating ROI.
- How do you use lead scoring and lead nurturing.
- Discover how social can feed a digital leads funnel.
Takeaways: What You Will Learn
Whether you are creating a digital campaign to enhance brand awareness or generate leads, you want to know your ROI…. and you want to learn how to improve it. This presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits with real world examples in your industry.
Technology and Leadership
This workshop delves into the unique and important relationship between technology, communications, organizational effectiveness and leadership. The goal is to gain an understanding of how technology can be used for a variety of applications that enhance productivity and improve communication. Leaders must be responsible for the appropriate development and use of technology to create organizational efficiencies and competitive advantage.
Time is one of the most valuable aspects of our professional and personal lives. We take a close look at specific information and communication technologies that can make a significant impact on our ability to get things done quickly and efficiently. From your laptop or mobile phone to the latest Google Apps and online marketing automation systems (like Hubspot), Etraining and cloud-based workgroup platforms – these tools make our life easier if we know what is available and how to use them properly.
We all know, simply “throwing technology” at a problem doesn’t always result in more efficient time management. In fact, we often get buried in e-mails and voice mails and have less time to do our jobs. The problem is not the technology, but rather our use of it. We review the practical applications of the communication tools that are available, and learn how to be more effective and organized with these tools.
- Find out how your organization can benefit by integrating various communication technologies.
- Tips for avoiding “message” overload.
- Secrets to keep everyone on the same page with proposals and projects.
- Key technologies employees and teams need to be productive.
- Understand the Google business apps.
- Learn how employee advocacy can impact social, sales and customer service.
Takeaways: What You Will Learn
Leaders in companies and organizations need to understand and use technology to gain a competitive advantage. They also need to empower employees and teams to benefit from the many project management tools that are available. Learn to improve inter-departmental communication; facilitate project flow and enhance employee productivity.