Recruiting and Retention in Historic High Turnover
High retention workplaces have become more and more rare as our new Covid-present world attempts to reenergize itself. Both job turnover and demand for workers is at historic and shocking levels. Businesses’ inability to find and keep workers, no matter the pay, perks, or seniority, is real.
The rare few workplaces that have not struggled to hire and retain all tend to have a few things in common:
– They have spent years intentionally building a culture designed to address employee needs both in and out of the workplace;
– Leaders have been groomed to help employees discover their own inner motivations to find purpose in their work;
– They recognize their culture as a strategic differentiator in a crowded and aggressive marketplace, and they protect it at all costs. When these characteristics are in place, the organization becomes a magnet for people eager to join a workplace where they can find fulfillment.
Inherent in the leader’s ability to build and protect the culture and motivate employees is an understanding of employees’ spoken and unspoken challenges. Trusted leaders are familiar with the trends shaping the workforce, from life stages to generational characteristics to current events. Today’s employee marketplace wants to know your plans to address the latest hot topics including mental health, remote workplaces, flexible hours, workplace safety, and diversity and inclusion.
A few innovative actions by forward-looking companies can result in immediate improvements in recruiting and retention. Nontraditional recruiting ideas include showing the employee marketplace your personal side, both as an organization and as leadership. Potential employees are also drawn in by a clear plan for their growth and development: show them what will they learn in the first six weeks, then six months, then a yearly plan. Who will be involved in their growth? When and how will they be involved?
In this timely and engaging presentation, you will learn:
– Trends that shape what an employee expects and needs to flourish that you must be ready to address
– How to show your company’s personal side publicly
– Steps to becoming a motivator for your teams
– How to design plans for your employees’ first days on the job and for longer term growth
– How to form the groundwork for a strong workplace culture that is attractive to recruits of all generations and in which current employees thrive and never want to leave
Leadership Fundamentals
Our world today is loud, cluttered, and busy. Every day countless attempts are made to attract our attention and distract us from our goals. Social media claims to have answers about how to lead through the noise. It is regularly full of tidy little quotes about who leaders are and what they do. Authors and circuit speakers tell inspiring stories of leaders who changed their workplace, changed their neighborhood, changed their industry, even changed the world. Are their stories motivational? Oh, yes. Absolutely. Do they help you with what you’ll need to deal with tomorrow morning as you begin your workday? Probably not.
There’s ample inspiration and motivation out there today, but it is mostly void of actionable content. It lacks the simple to-dos of effective, day-to-day, leadership. The blocking and tackling. The fundamentals. Whether your current challenges are engaging a remote workforce, the physical and mental health and safety of your employees, diversity and inclusion expectations, supply chain issues, or high turnover (just to name a few), you won’t succeed unless you have already established core leadership skills.
The belief that leadership must be different today due to the unique and extraordinary times is false. The environment may be different. The events shaping today’s workplace may be VERY different. But the core principles of leadership remain unchanged.
Through 20+ years of developing highly customized presentations by studying the ins and outs of organizations from international conglomerates with hundreds of thousands of employees down to local businesses with teams of 20 people, plus his interviews of hundreds of business and workplace leaders via his FM radio show and podcast What’s Working with Cam Marston, Cam will spotlight the essentials of leadership that can be lost in today’s world of distractions. They’re the messages he’s heard repeated – sometimes subtly, sometimes boldly – in his interviews and partnerships with the most effective leaders he’s found.
This presentation will return leaders to the fundamentals of leadership. They will learn:
– How workplace culture is intentionally created and must be carefully stewarded in order to last
– Communication remains the root of nearly all workplace challenges and how to understand what your colleagues need from you in your interactions
– That preventing teamwork challenges BEFORE they happen is a much better solution than fixing teamwork problems after they have gotten out of control
– Self-Awareness is key to gaining influence
– To listen internally for your second reaction to challenging situations and how to ignore your first, usually highly emotional, reaction
– Predictions for workplace change and how to get ahead of the changes
What’s Working: Workplace and Marketplace Trends
Extraordinary turnover. Mental health challenges leading to mental health awareness. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness.
The trends shaping today’s workplace and marketplace are, each on their own, worthy of a news cycle headline. But in today’s upheaval, they’re happening simultaneously. Which of the trends making headlines will impact the workplace and marketplace most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? I have opinions on that…
In 2018, I began an old-school, interview-style, terrestrial radio show called What’s Working with Cam Marston. My goal? To interview professionals from a spectrum of industries across the country to help my listeners better understand the trends shaping their workplace, the workforce, and the marketplace. Today, about 200 broadcast episodes later (and also available as a podcast), I share the most relevant trends that I’ve uncovered in customized presentations designed to arm each audience with the skills and information needed to get ahead in their industry.
Notable trends include:
– Mental health awareness in the workplace
– Management and retention in flexible and remote workplaces
– Ensuring workplace safety
– Diversity and Inclusion deluge (and potential backlash)
– The growing importance of mission for employees and customers
– A future of low performing males throughout society
– The relevance of safety and convenience to shoppers
This presentation delivers thought-provoking content curated for your specific industry. I gather best practices gained from a continuously growing body of interviews, as well as from proprietary research, to equip each audience with a list of the most important trends, their potential impact, and guidelines on how to address them.
Five Generations In The Workplace
For the first time in history, five distinct generations – Matures, Boomers, Xers, Millennials and Gen Z – are employed side by side in the workplace. With differing values and seemingly incompatible views on how the workplace should function, these generations have stirred conflict in the business world. Witness the turnover, the lack of engagement, and management incomprehension and frustration. Knowledge of and effective management of this generational divide is vital to longevity and success. In fact, it is one of the most relevant and important demands your company can make of its leaders.
In this engaging presentation, Cam Marston teaches how each generation developed its core values, how these values manifest in the workplace daily as workplace preferences, and why they can all not only operate alongside each other but do so with extraordinary success. This program provides the detailed insight, concrete examples, and specific approaches to help frustrated managers build the personal connections needed to boost employee performance and retention. Audiences will learn that success results from increased generational awareness and incremental change.
Participants will walk away from this experience knowing:
– Common generational characteristics and core values
– How each generation defines success
– Specific leadership needs of each generation
– The new definition of company loyalty
– Fresh guidelines for team building
Amongst the generations, the only common ground is the intensity with which each generation holds fast to its value systems and preferences. Understanding and respecting these value systems and preferences are critical to bringing out the best in every employee.
Selling Across the Generations
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”
In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.
Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences
The Gen-Savvy Financial Advisor
For decades, financial services professionals have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with and their client relationships were defined by traditional business models. Now, new generations who have different economic and cultural experiences are moving into age ranges that make them prime markets for investments, retirement planning, insurance, and other financial products.
Cam Marston understands the attitudes and expectations of the upcoming generations and what they expect from financial services providers. He knows how they buy, how they value different types of information, what their definition of “expert” is, how they apply it to financial professionals and what they want financial professionals to teach them. He understands their preferred methods of communications, which sales tools to use and how to use them effectively.
The next generation of financial services client has arrived. They will not tolerate being treated the same way their parents were treated. Learn what they want in this exciting and impactful presentation.
