Proactive Pinterest
Do you want to grow your email list? Brides-to-be LOVE freebies and Pinterest! Focus in on your preferred audience with a clear understanding of your perfect destination wedding client and translate that into a more robust e-marketing list and more Pinterest followers. Tap into new marketing opportunities when you:
- Understand your Pinterest followers and what appeals to them
- Uncover secrets in your Pinterest analytics and Google analytics accounts
- Learn to use lead magnets to grow your email list and follower base
Pinterest posts work overtime so you don’t have to. Sign-up for this in-depth look at the power of Pinterest and walk away with a Pinterest-ingly valuable guide.
Launch your Niche on LinkedIn
Guilty or not guilty! Which social platform do professionals NOT feel guilty using 9-5?
Leverage your LinkedIn profile to showcase your destination wedding specialty and be more findable by the right people. We’ll work thru key options that:
- Highlight your credibility on your profile and Company page
- Use Showcase pages to spotlight your niche and specialty
- Help you post the most relevant content for your niche
Don’t miss reaching out to professionals & millennials! When you join this session you’ll walk away with strategies you can use right away to boost your professionalism and credibility. You’ll also take away a handy checklist (for FREE).
How to Reach the Right People Socially
Having a strong niche and specialty is key to your travel & tourism business. Connecting with the right people and tooting your own horn can be challenging. We’ll discover how to:
- Maximize advanced social ad targeting options,
- showcase your niche market in underutilized ways
- Tap into key contacts in your niche
Don’t leave any stones unturned in your search for the right people who will love your specialty. Be a star in your own niche.
How to Succeed with Video & Social Ads
Join in and demystify new social advertising options & video opportunities. We’ll dissect what’s HOT in video content and how you can maximize your social advertising in this evolving video landscape.
Challenge yourself and explore
- Good to Great; what makes a great video ad
- Essential tools available for video applications, (think: live-streaming & live-casting, animation, 360, editing).
- New social ad options to target the right people at the right time
In this intermediate session, you’ll discover new ways to grow your business with video ads. Your complimentary worksheet will be your resource to update your video & ad strategies!
Deep Dive – Social Ads & Video Masterclass
Video and social advertising are best friends in the world of travel & tourism. Let’s get into the weeds and explore the strategies and how-to’s of savvy video advertisers.
- Audience testing & success measuring secrets
- Video creation & marketing finesse
- How to narrow and exclude audiences to reach the right people
- Pixel performance improvements
- Dynamic ad testing to ensure your ads work
This advanced masterclass shows you the fine details so you can craft a video ad campaign, test and tweak it to realize your goals.
A comprehensive resource guide will be provided to show you how to easily develop a video ad strategy to maximize your engagement.
From Pixels to People—Make the most of your advertising budget
Let’s take a deep dive into how to make the most of the info you generate from your pixel. We’ll work together so you:
- Understand and use your pixel info to draw more people to your client roster
- Optimize ad audiences
- Don’t miss another re-marketing opportunity
This advanced session will help you use your pixel to design ad audiences that work for your niche market. You’ll walk away with a comprehensive guide.
Winning the Social Marketing Tug of War
Are your social marketing strategies all pulling together and winning the war on social marketing time and talent? Let’s look at what’s fighting for your time and sending mixed messages to your audiences.
We’ll pull together a smart strategy to
- Drive social fans to your website
- Repurpose and save time
- Pull in fans with your visuals
Let’s unravel the tactics that make for a winning social marketing solution.
Wow-Worthy Video for Travel Pros
3, 2, 1 Action! Video is the newest way to reach more fans and amplify your social marketing. We’ll focus on providing tips to produce your own videos as well as tools to fire up your imagination. Learn how to:
- Create short videos of still photos
- Market your videos socially and amplify your messaging
- Capture images and footage that inspires people to book with you
- Captivate with live-streaming & 360 video
In this intermediate/advanced session you’ll walk away with examples, tools, best practices and techniques that will have you integrating video into a variety of social platforms.
From Geek Speak to Geek Chic! Jump Start your Social Marketing
Demystify the geeky part of social media and turn your social marketing strategy into a chic and shareable statement!
‘Up your game’ with a clearer understanding of the top social media platforms. Don’t miss out on this valuable, up to the minute session. You’ll walk away with start-up social strategies as well as new information for more advanced social mavens that’s critical to your marketing success.
Visuals are your Hidden Social Gem
Video, graphics, quotes and photos! These are the secret weapons of social marketing success. Fire up your creativity with tools and trends that increase engagement. We’ll dive into:
- Graphics tools to easily create winning posts
- Video trends
- How to repurpose your creations and gain a wider audience
Uncover the beauty of visuals and transform your marketing. You’ll walk away with creative ways to influence and inform your social audiences.
Social Advertising – Is it worth your money?
Embrace the world of ‘Pay to Play’ with these savvy advertising techniques that will broaden your social reach. Essential tips and tools to:
- Reach more fans and potential fans
- Grow your client list
- Understand what to advertise, how often and when
- Elevate your Facebook, Twitter & Instagram ad campaigns
Elevate your marketing within your budget to grow your business. You’ll walk away with practical knowledge and best practices for advertising with impact.
Facebook Now! – What you need to Know to Rock your Marketing
Dive into savvy social practices to grow your fan base and use new tools to drive your travel business to the next level. Catapult your business with EASY live streaming and 360 video strategies.
In this intermediate session we’ll clarify and show examples of ways to integrate your blog, video and audio podcasts into your posts and value offerings.
Your core competencies will include:
- Growing your group and FIT business with proven strategies
- Using listening and monitoring tools to grow your fans
- The secret tool proven to increase your ‘likes’
- Using unique content to offer added-value
- Maximizing timeline tools
When you decide to leverage your Facebook marketing efforts and get serious about marketing, this is the session for you. A comprehensive worksheet will be provided.
Did Video Kill the Blog Star? 4 Blog Strategies to Transform your Business
Video and blogging are alive and BFF’s.
Roll thru blogging basics and how video can shape a better blog. Uncover a proven strategy to create relevant content in 27 minutes!
Walk away with compelling, customized content ideas, video, irresistible headlines and a series approach to writing that will have you blogging successfully.
A comprehensive resource guide will be provided to show you how to easily develop relevant content and maximize your use of these powerful marketing tools.
Pin-tastic & Insta-fabulous! 3 Powerful ways to Engage Visually
What are you doing with that collection of photos from your last fam trip or group cruise tour? Wouldn’t you love for people to be able to easily share photos and connect with you? Pinterest pops and Instagram ignites.
Let’s magnify your social presence by learning how key words, links and your Facebook page add to your visual strategy. You’ll get a snapshot of best practices and essential tactics that will help you market yourself and integrate with your traditional marketing methods.
Pinterest Perfection – Post & Ads Savvy
Don’t miss out on this under-utilized phenom in the world of brides! We’ll explore how to:
- build beautiful boards to attract the right audience
- set-up ad groups to target key buyers
- promote your pins and meet your ad goals
Did you know: Ninety-three percent of users use Pinterest to plan what they’ll buy.
Perk-up your social performance with the perfect mix of Pinterest posts. Walk away from this webinar with a comprehensive resource guide to transform.
Instagram Ads Demystified
Uncover secrets to creating engaging Instagram ads that convert! We’ll explore mobile-first ad strategies that include:
- Instagram Stories Ads and link usage
- Carousel Ad clarity
- Attention-grabbing video for Stories & Ads
Don’t leave money on the table with the 3-C’s of bad ads. Join in and ignite your Instagram audiences.
Get Your Geek On! – Emerging and evolving social media you need to know NOW
Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your marketing in this evolving landscape.
Challenge yourself and explore essential tools available for video applications, (think: live-streaming live- casting, 360) and new social sites while clarifying where social marketing is taking us next.
You’ll discover new ways to grow your business while reaching out to brand evangelists and new clients. Your complimentary worksheet will be your resource to make remarkable connections!
5 Ways to Become a Social Content Sensation
Tap into the efficiency of repurposing your social content to save time while growing your reach. Conquer these tactics with Catherine Heeg:
- Turn your blog posts into multiple & engaging social posts
- Create short photo video to amplify your messages
- Dive into live video
- Repurpose your photos & videos
Take a fresh approach to gaining more mileage from your unique content and hard work.
3.5 Ways to Grow your Business Socially in Less Time
Want to take your social marketing presence to a new level? We’ll study new ways to:
- create conversations
- ask questions to reach friends of fans
- determine what’s working for travel industry leaders
When you join this workshop you’ll discover exciting new ways to grow your business while reaching out to brand evangelists and new clients. Get on the road to making remarkable connections!
Facebook Marketing Master Class
Delve into advanced savvy practices to grow your fan base and social influence. We’ll focus on ways to socially integrate your blog, website, graphics, video and audio podcasts into your posts and value offerings.
Your core competencies will include:
- Eliminate Analysis-Paralysis
- Elevated ad strategies
- Using unique content to offer added-value
When you decide to leverage your Facebook marketing efforts and get serious about marketing, this is the session for you. A comprehensive worksheet will be provided.
Wake up Your Inner Social Marketing Maven—Time Saving Secrets
Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of top social sites, while weaving in live-streaming video, blogging and e-mail in this intermediate session.
You’ll walk away with the how-to’s and the why’s.
- How to hone in on your key words and utilize them across multiple platforms
- Why and what to monitor and measure
- How to repurpose your unique creative content
Discover savvy strategy to take your social influence to the next level. A customized travel industry social checklist is provided in this intermediate session.
