Authentically Social
We don’t do business with professions, we do business with people. In this thought-provoking presentation, Corey will challenge your audience: Would you consider yourself to be Authentically Social? Is your digital footprint made up of a mix of engaging content that is worthy of your customers and prospects or is it a sea of curated content with no connection to your identity?
Corey will share examples of how businesses are creating a real connection with their audience resulting in a loyal and trusted tribe.
In the past, it was perfectly acceptable to “pay no attention to what’s going on behind the curtain,” but today, that’s exactly what your audience wants to see. Leave this presentation with a plan to put culture, community and connection at the core of your digital strategy.
Key Participant Takeaways:
– Prioritize the Platforms that make sense for your business
– Create the Narrative for your Digital Story
– Determine your Delivery to Develop Real Connection with your Tribe
– Best Practices to Amplify your Story to the Masses
Social Selling
It’s not a question of whether or not social media is an effective sales tool. The question is whether or not it’s working for you. Corey’s keynote unpacks the sales process and motivates your team with a step-by-step process for winning business on social media.
He shares best practices from 10+ years as the owner of a digital agency on how his clients generate leads, build credibility, close the sale and turn happy customers into repeat business and referral partners. No matter your profession, you can either win (or lose) business with what you’re doing on the web.
Key Participant Takeaways:
– New Ways to find New Leads
– Digital Blind spots that can Damage your Credibility Content Tips to Stay Top of Mind with Prospects
– Secrets to Turn Customers into Salespeople
Workshops
Digital Marketing Masterclass
Tired of social media overviews with no actionable takeaways? Would you prefer that your attendees leave with a specific to-do list they can immediately implement? Put them through a Digital Marketing Masterclass and watch your conference evaluations soar!
Key Participant Takeaways:
– Fish where the fish are: Prioritize the social sites you focus on and eliminate the rest
– Are you a Google Ghost Town? Best Practices to move up search engine rankings
– Common Website mistakes that are sabotaging your visitor’s experience
The Daily Post
A step-by-step strategy to efficiently and effectively post compelling content to your social networks on a daily basis. Stay ‘top of mind’ with your clients and prospects month in and month out without frustrating our annoying them.
Key Participant Takeaways:
– Why creating a content calendar is the secret to success
– Creating a proper mix of images, video and written content
– How to turn one article or video into a week’s worth of content
“We Decided Not To Do Business With You”
When someone chooses not to do business with you or go with a competitor, they rarely tell us why. More often than not, it’s because of something they see (or don’t see) online. Discover the holes in your digital footprint that may be sabotaging your sales and pushing prospects to your competition.
Key Participant Takeaways:
– The Google Game
– Ways to rank higher and give off a better first impression
– Common Website Mistakes that are costing you customers
– Online Reputation Management: How to be proactive in limiting negative reviews and increasing 4 and 5-star reviews
– Build rapport, stay top of mind and earn referrals on Facebook and Instagram
