BEYOND 2020
Political, Economic and Tech Trends That Will Affect Your Company
In The Next Three Years…And The Actions You Should Take
The most successful business executives, owners, managers and leaders have this one thing in common: they are always looking ahead. They’re executing their plans for the current year. But now they’re thinking of the years to come. How will they navigate their company through potential economic downturns? What impact will the 2020 elections have on their company and industry? What investments should they be making? What technologies should they be considering?
If you’re a business leader than it’s your job to also be thinking ahead. That’s because you have people that are relying on you for their livelihoods: your employees, your customers, your partners, your suppliers…and all of their families. They are counting on your leadership to ensure that your company will grow and prosper through whatever challenges the universe throws at you! That’s a lot of responsibility. But Gene Marks can help.
Gene, a business owner, CPA, author and longtime regular business columnist for The Washington Post, The New York Times, The Guardian, The Hill, The Philadelphia Inquirer and Forbes Magazine will share the tactics, strategies and ideas that hundreds of business leaders he knows are carrying out to grow their companies beyond 2020.
Using the most current events and up to date information, Gene will be sharing with you the latest political, economic and technology trends that will be affecting your business this year and beyond 2020 and actions for meeting those challenges. Topics (which can be modified based on the audience) would likely include:
✓ A look at the significant candidates and the potential impact of the 2020 presidential and congressional elections on your business and industry on legislation affecting your employees, healthcare, taxes and the economy;
✓ Compensation and management strategies for finding, motivating and keeping your employees as productive as possible;
✓ Updates on tax and regulatory information that will help you minimize your tax bill;
✓ New technologies that will fuel your company into the next decade;
✓ Potential growth opportunities for your business;
✓ And more…
Gene’s presentations are fast moving, funny, energetic and filled with not only important information but actionable tasks for you to bring back to your company and succeed.
Remember: smart business leaders are making their plans for beyond 2020. Are you?
TECH 2020: THE LATEST TECHNOLOGIES, TRENDS, SERVICES AND TOOLS EVERY BUSINESS NEEDS TO KNOW
Video, cloud accounting, mobile tech, office collaboration techs, customer relationship management…these are only a few of the major technology trends that are having a significant impact on how we do business, generate leads, sell and service our customers.
Join Forbes technology columnist Gene Marks for a review of the hottest technologies that smart business leaders are investing in today. Gene will discuss how innovative companies are using technologies to increase their sales, control their finances. expand their online presence, find/ manage/compensate their people and service their customers. Gene will also take a forward look at up-and-coming technologies that will affect this industry over the next decade. Bring your notepad and make sure your batteries are charged!
During this session we’ll discuss how smart business owners and managers are:
- Increasing revenues from their existing customers using customer relationship management technology;
- Reducing exposure to data breaches and other losses by selecting and implementing the right security applications;
- Improving employee productivity with the latest collaboration and communication tools, and getting the most from these tools using best practices;
- Maximizing investments and growing businesses with cloud, mobile and social media technologies;
- Minimizing overhead and structural costs with new services that perform back office operations more efficiently;
- Using web-based services for lead generation and marketing that generate more revenues;
- The benefits of moving ac- counting operations online so you can handle billing, payments, cash management from any device wherever you are.
- The benefits, costs, risks and rewards of outsourcing, including the latest technology tools to manage your outsourced contractors.
- The newest and innovative cloud based technologies that are helping companies of all sizes recruit, manage, compensate and make them more attractive to the millennial workforce.
Are your members using the right technologies?
IS IT TIME TO SELL? HOW SMART BUSINESS OWNERS ARE PREPARING THEIR BUSINESS FOR SALE AND WHAT YOU NEED TO KNOW TO INCREASE YOUR COMPANY’S VALUE.
It doesn’t matter whether you plan to sell your business next year or ten years from now. The more important question is what is your business really worth today and how can you increase its value every year?
During this 45–60 minute presentation Gene will discuss:
- 5 reasons you should be selling your business;
- What your business is really worth;
- Key questions to ask yourself about your company and its future;
- Critical things every buyer looks for when pricing a company;
- How to increase your company’s value;
- Whether valuing based on assets or income is best;
- The pros and cons of selling assets vs. your shares;
- The tax implications of selling your business;
- The benefits and downsides of using a broker;
- Key things to consider about Succession Planning;
And much more.
You should be thinking this way all the time. You should be building value all the time. Because one day you might want to sell your company. Or a potential buyer may appear who makes an offer. And you want to be ready. You want your business to be as valuable as possible.
Gene’s presentation will help you focus on what you need to do to build value in your company and to position it to be sold…next year, or ten years from now.
Gene explains why so many business owners will be selling their businesses over the next few years and how you can capitalize on that trend. He’ll take you through the reasons why business owners sell and what smart buyers are looking for. He’ll give you the essential tools you’ll need to know how to value your business like a professional appraiser. And you may not like what he tells you!
But most importantly you’ll walk away with critical, real-life tactics for operating your company at its highest level. Because maybe you do want to sell it someday. Or maybe you don’t. In either case, don’t you still want to be as profitable as possible?
TAXES AND HEALTHCARE 2019
What are the best ways to save money on taxes and healthcare this year?
It’s no secret that healthcare in the U.S. is in a great state of change.
The Affordable Care Act has not been repealed, but parts of it are being chipped away and significant changes to the legislation are expected over the next few years. These changes will have an impact on costs and coverages affecting your business and your employees. This is not a trivial matter. The costs of healthcare continues to be substantial for both companies and individuals and most experts expect these costs to continue to rise over the next two years amidst the ongoing uncertainty in the industry and Washington.
Your challenge: how to control your healthcare costs in a tight labor market while still providing a competitive benefit for your current and prospective employees. During this 45 minute presentation, Washington Post, Forbes and Inc. Magazine columnist Gene Marks will help you meet this challenge by providing you with insights and actions on the following topics:
- The current state of the Affordable Care Act and potential changes coming;
- A review of healthcare costs across industries and regions to help you benchmark where you stand;
- A discussion of the benefits and drawbacks of various “Obamacare” health plan options;
- Whether self-insurance, group insurance or a hybrid approach is right for your business;
- Other strategies businesses are implementing this year to control their costs;
YOUR PEOPLE, THE NEXT 2 YEARS: THE 6 BIGGEST TRENDS, TECHNOLOGIES, & TOOLS FOR FINDING & MOTIVATING YOUR VERY BEST PEOPLE
One of the biggest challenges faced by business owners today is attracting and retaining great people. During this entertaining and fast moving session Gene will touch on some of the most important employee related issues in your company including:
- How trends and regulations in minimum wage, paid time off, and overtime will impact your ability to find and motivate employees.
- Key issues that need to be addressed in your employee handbook.
- Innovative perks and benefits the big companies offer that you can too.
- The benefits, costs, risks and rewards of outsourcing, including the latest technology tools to manage your outsourced contractors.
- The newest and innovative cloud based technologies that are helping companies of all sizes recruit, manage, compensate and make them more attractive to work for.
- A review of the most recent legislation regarding retirement plans.
- The latest developments in healthcare reform and how smart employers are controlling their healthcare costs in 2019 while continuing to be competitive in the job market.
CASH FLOW 2019 – HOW CAN I INCREASE MY CASH FLOW THIS YEAR?
“We run businesses. We have responsibilities. People rely on us. Our employees. Our customers. Our suppliers. Our partners. Our families. It is not our job to just make payroll. In fact if you’re concerned about making next week’s payroll, this presentation isn’t for you,”
—says Gene Marks, CPA, columnist, and author of God We Trust, Everyone Else Pays Cash and The Small Business Book of Lists.
During this 45–60 minute presentation, Gene will cover the latest trends, techniques and tactics used by smart business owners and managers to maximize their cash flow including:
- Key internal and external metrics;
- Which financial statement benchmarks and reports work the best;
- The latest options for raising cash through crowd funding, grants, micro-loans and other financing sources;
- Techniques for creating budgets and forecasts;
- How smart managers manage payables and receivables to make the best use of their cash float;
- The latest technologies, websites, tools and services for cash management;
- Thoughts and best practices for increasing open accounts receivable collection and customer management.
During this fast paced session, Gene Marks will make you laugh and keep you on your toes with dozens of the latest methods, ideas and thoughts for reducing expenses and building profits….in essence: generating more cash for your business. You will learn cost effective ways for squeezing more profits, boosting your bottom line and keeping a few more customers happy.
“This is why we make BIG bucks, right?” says Gene. “We’re supposed to be navigating the ship, looking ahead, watching the horizon for potential storm clouds and reacting appropriately to ensure that we stay on course.“
As business people, we definitely believe in cash. How to make it now and what we need to be doing to continue making it in the future. So join Gene and learn a few of the latest ideas.
