Marketing Espionage: How to Leverage Online Competitive Intelligence to Dominate Your Industry:
Empower your audience with an easy, information-packed and shockingly fun presentation based on Heather’s book- Marketing Espionage to take a hands-on approach to pulling back the curtain on key industry secrets.
Give your audience the leading edge:
- Discover where they stand with Google right now.
- Get into the mindset of their audiences and start connecting meaningfully with customers who are ready to buy.
- Understand why “Intel Strategies” are not covert tricks, but vital industry best Ÿpractices for developing a winning online marketing plan.
- Get ahead of the game by discovering your competitors’ online strategies. Conduct advanced keyword research for the right phrases to get found fast. Create a content strategy that connects with and converts customers.
- Learn top non-technical strategies any business can implement easily to improve their Findability.
As surprising as it may sound, the line between making and losing millions is an incredibly thin one. Learn how to create a solid foundation on the right side of the divide! After working with hundreds of prestigious clients and presenting to 90+ Vistage groups, Heather has combined 14 years of Internet and search marketing know-how into a clear, simple system to break down common mistakes and provide essential tools and solutions needed to make your site work hard for you!
This isn’t going to be a boring lecture where you get talked at until you or the speaker runs out of stale coffee. Everyone will bring their laptops, roll up their sleeves, and get into trying real life tools of the trade to understand and set strategies for their own businesses. This program will also show executives how to keep internet marketing professionals accountable for their investments. Heather’s easy, non-technical style is ideal for audiences interested in growing their business and improving their marketing results quickly.
The Findability Formula: Draw Customer to your Website- When They Are Ready To Buy!
To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.
This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media. This is the Findability Formula – a holistic approach to dominating search results and market share online.
This presentation will cover:
- How to be found online and what to do if you aren’t
- Finding your top performing keywords to optimize your site
- The Keys to Pay Per Click Advertising
- Using Social Media successfully