Talk Triggers
Turn Your Customers into Volunteer Marketers
Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.
In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.
With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Haters aren’t your problem … ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
Youtility
Why Smart Marketing is About Help not Hype
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.
You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.
To win attention today, you must ask a different question… “How can I help?”
Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.
The Three Drawbridges: How to Cross Your Customer’s Moat of Attention
To win with content in today’s world, you must fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off.
These tests are called the “Three Drawbridges of Content Success” – and your customers constantly have their hands on the levers, deciding when and whether to lower the bridges and let you in to their hearts, minds, and wallets.
This fast-paced and funny presentation from Hall of Fame keynote speaker and bestselling author Jay Baer will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan!
Key points in this program include:
How technology and the global pandemic have shifted customer attitudes and expectations towards content
Why B2B and B2C customers are wary of your content — and why
Why the key to content success can’t be found inside a tech platform
The Three Drawbridges for content success that you must convince your audiences to lower
The optimal sequence to approach The Three Drawbridges
Scenarios where you may be able to win with only two bridges lowered
Specific case studies and examples of organizations that succeed (and fail) with content marketing based on The Three Drawbridges framework.
One of the most coveted experts on marketing, customer experience, and business growth today, Jay has advised numerous iconic brands such as including Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500. He is an entrepreneurial success story, having started five multi-million-dollar businesses from scratch.
