Leslie Gold spent her career as a top rated, major market on-air media talent, and successful entrepreneur. She now teaches professionals and executives to be more persuasive. In a frank and enlightening presentation, Leslie will share what she has learned to be the pillars of persuasive communication. Informed by her more than 10,000 hours at the top of the talk radio field, Leslie de-mystifies the process of persuasion and teaches professionals how to change minds, touch hearts, open wallets and get results.
Be More Persuasive
Persuasion is the lifeblood of business. It is infused into every facet. Your dealings with your customers, investors, colleagues and management always require persuasion. Even though persuasion is of critical importance in business, most business people struggle with it, and rely on the wrong tools to accomplish it. Leslie brings her media-honed techniques and sensibilities, and demonstrates how to apply these techniques to the specific challenges business people face every day.
Key takeaways include:
Storytelling for business. – the key to moving an audience of 1 or 1,000,000 is to craft a good story, with an emotional arc, a controlling idea and an indisputably clear takeaway. Leslie will teach you how to construct powerful yet business appropriate stories, and how to skillfully deploy them in business situations and high stakes presentations.
- How to wield imagery, metaphors and analogies to control the mental associations make by your listener.
- Presence and Countenance tips to convey that you are in control of your idea and the room
- Nerves- the fear of speaking up is very real. You can deal with that energy in a positive way.
Why your Pitch isn’t working and how to fix it
Pitching is a necessary skill. The time will come when you need to pitch an idea, a project, or even yourself. You likely have a tight window to “hook” your listener, but many people stumble when the moment strikes. Informed by her years in business and on the air, Leslie shares her go-to approach for selling your ideas, your story, you company or yourself.
You will learn:
- How to identify what uniquely qualifies you for the business or the work you seek
- How to create the right backstory that illustrates your, or your company’s uniqueness
- How explain what ties together past and current experiences in a way that is compelling and makes sense — what is the glue that holds your story together?
Storytelling for business
If you want your customer, investor, client, colleague or boss to do something, they must feel something. There is no more powerful way to move people to action than to tell a story. Yet effective stories for business are constructed in a certain manner and differ in specific ways than stories you tell your friends. Effective storytelling is the new strategic imperative and will escalate your success, and the success of your company. Leslie takes her master storytelling skills and teaches how to use them for high stakes business presentations and important communication opportunities.
Takeaways include:
- The key to moving an audience of 1 or 1,000,000 is to craft a good story, with an emotional arc, a controlling idea and an indisputably clear takeaway. Leslie will teach you how to construct powerful yet business appropriate stories, and how to skillfully deploy them in business situations and high stakes presentations.
- How to wield imagery, metaphors and analogies to control the mental associations make by your listener effectiveness.
- Resonate with your listener by learning to marry an idea with an emotion.
Communicating while Female
Having spent her entire working life excelling in male-dominated fields, Leslie shares some sharp insights on what separates male and female communication styles, and effectiveness. It’s not that women need to imitate men when communicating, but there are certain ways women (fairly or unfairly) undermine their credibility. Leslie shares specific tips to convey authority and unflappability without getting labeled difficult or abrasive.
Takeaways
- Tips on delivery, commitment and physical space
- Avoiding “watery” words
- Recognizing and taming emotional shrillness
- Presence and Countenance tips to convey that you are in control of your idea and the room
- How to stop reflexive apologizing such as “sorry to bother you”
- Nerves- the fear of speaking up is very real. You can deal with that energy in a positive way
