How to be Relentlessly Relevant
In 2020, I was an early adopter of COVID!
I was so sick, and when I awoke from my foggy haze, I realized that in a period of 48 hours, my business had crashed to zero. After building a successful and rewarding career over decades, I suddenly had no place in the business world. I had become irrelevant.
While losing so much so quickly might seem extreme, I don’t think it’s that unusual any more. The world is changing so quickly, and in so many unexpected ways, that we need to think about staying relevant differently. We don’t have time to get a new degree every time the world changes!
The good news is, in a matter of months I was able to come back stronger than ever. The lessons I learned apply to every business facing overwhelming change. Meaning … everybody!
The beauty of this talk is that it is very flexible and can be tailored to your industry, business, or association. The people who walk out of my talk will be energized and inspired with actionable ideas on how to respond to the specific challenges they face in the world.
This is a talk that is memorable, actionable, and a lot of fun!
The Most Human Company Wins™
With every speech and piece of content I put into the world, I have to consider … is this relevant NOW? Will this fit with my audience and their business needs at this moment?
And with this talk, the answer is a very loud YES.
In fact, many people have told me that the predictions I make in this talk are coming true at a faster rate. The coronavirus and resulting crisis have been a trend accelerator in many ways. Progress in eCommerce, economics, and technology we thought was 10 years away is happening now!
That’s why our businesses have no choice but to understand these trends or be left behind. Successful businesses today don’t necessarily need a bigger budget or more ads … they need a new marketing mindset about the consumer.
The lessons of Marketing Rebellion
I have a very high-energy and entertaining style but a gravitas that earns attention. And, of course, I use the latest presentation technology to bring this energy to any online format.
I use real-world data to explain the issue and then memorable stories to make it stick with your audience.
In this session, attendees will learn:
- How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
- Why two-thirds of your marketing is occurring without you
- Why this “third consumer rebellion” is redefining the business landscape
- Practical ideas on what you can start to do today to adapt to the new consumer culture
When Great is Not Enough
Today there is one powerful, overwhelming question that preoccupies every business and organization – “How can we be heard?”
Our singular objective is to become the signal and be seen amid this overwhelming world of noise. Today, advertising isn’t enough. Social media isn’t enough. Even being great isn’t enough. We need another path to build momentum for our ideas and businesses … against all odds.
Momentum is what separates an idea that changes your life from a dream that sputters and goes nowhere. And there’s very specific science that teaches us how to do that. But this research, which began more than 50 years ago, hasn’t been applied to our personal and professional lives … until now.
In this fast-paced and entertaining keynote presentation, author Mark Schaefer discusses the unique and actionable ideas from his new book “Cumulative Advantage.” Mark explains how we can use decades of proven, research-based ideas to create unstoppable momentum for our own passions, lives, careers, and businesses.
You will learn:
- How the initial advantage that drives momentum comes from everyday experiences.
- Why momentum is propelled by the speed, time, and space of a “seam.”
- The insider secrets of creating vast awareness for products and ideas.
- How the “certainty of business uncertainty” can be used to our advantage and disruptions like the pandemic create new sparks of profitable opportunity.
No matter who you are or where you’ve been in your life, you have the power to unleash new momentum for your goals and dreams. Cumulative Advantage shows you how.
KNOWN: The Future of Marketing is You!
Great branding is about creating an emotional connection between what you do and the audience you serve. But increasingly, that emotion isn’t coming from some product attribute or advertisement. That emotional attachment is being devoted to the people behind the brand.
The personal brand IS the brand.
Research shows that trust in companies, brands, and advertising has declined worldwide 12 years in a row. Who do people trust? Other people!
They trust company founders, technical experts, their friends, and neighbors. They even trust these people we call “influencers.”
So, the power of building and unleashing a personal brand is undeniable to a company and possibly the only sustainable competitive advantage we have as individuals.
I show you how to do it. And it works!
Become KNOWN. Help your company become KNOWN
This speech is not based on dreams and unicorns and rainbows. It’s based on data and research.
There are four distinct steps every business leader in the world takes to become known in their field. No exceptions. Mastering these steps, with consistency, can provide a huge and lasting payoff.
Let me help you unleash the power of your people by helping them learn to become KNOWN.
This is a speech that entertains, inspires, and makes you want to take action by the end of the hour!
