We live in an age that demands reinvention. So providing correct market insights for your audience is more critical than ever. Michael Tchong has the distinct ability to act both as a transformational catalyst while pointing audiences in the right direction.
His high-energy style combined with an intuitive insight into emerging market trends, will lift the morale of any audience. Michael achieves this feat by taking attendees on a spellbinding tour of the consumer and business landscape, all while contextualizing a host of trends that a casual observer may have missed. And he does it all in a highly entertaining and engaging style.
To encourage attendees to strategically rethink their future, Michael serves up “thought starters” that provide ready points of departure for the exploration of new ideas. His unique motivational style, laced with humor and deft analysis, have made audiences sit up and take notice worldwide.
Standard Presentation:
Analysis of the following Ubertrends: Digital Lifestyle, Time Compression, Unwired, Generation X-tasy and Fountain of Youth. Includes customized “thought starters.” Duration: One hour + Q&A
Tailored Presentation:
Designed for specific industries, requiring research and delivery of a custom presentation, including preliminary teleconference and/or on-site meeting. Duration: Ninety minutes to two hours + Q&A
Sample Topics:
Social Revolution: How Social Media Are Re-inventing our World
Revolutions create upheaval but they also usher in much-needed change and innovation. The social revolution is not only reinventing our dialog, but also how consumers interact with business and government.
In this entertaining and informative session, you will not only learn how “ubertrends” are reshaping society, but you will also gain an insider perspective on how socially propelled phenomena, from crowdsourcing to realtime analytics to influence metrics to private messaging, are redefining our future.
Key Takeaways:
Who are the two most valued tech companies? What can we learn from their success?
Who has successfully leveraged the “Time Compression” Ubertrend for 38 straight years?
What social-based technology will impact the mobile phone industry the most?
I Want To Tweet You Up
It’s made the news and makes the news. Twitter is everywhere. But where did this phenomenon emanate from? And what seeds of a new social revolution are propelling its success?
As consumers increasingly cross their “Ts” in evolutionary steps: first typing, then texting and now twittering, marked changes are sweeping over society. As our culture hurtles forward in a never-ending quest to weave technology into the fabric of life, humans are responding in extraordinary ways to a changing dialog. A baby is born while its child-bearing mother “tweets.” Plane crashes are now routinely scooped on Twitter, ahead of traditional media. The twitterati are reshaping society by propelling trends faster than ever before.
Follow trendwatcher Michael Tchong as he takes you on a exhilarating journey through this dazzling landscape of now. And prepare to be amazed, amused and revitalized. Buckle up!
Highlights include:
Ubertrends compress time and usher in new digital lifestyle.
Social media are revolutionizing the human interaction and changing the dialogue.
Marketing has to adapt to this new reality by focusing on social engagement.
Innovation and reinvention are the watchwords for today.
Analysis of lifestyle Ubertrends: Casual, Complexity Nervosa, Generation X-tasy, Fountain of Youth, Multitasking, Retro Technology, Time Compression, Voyeurgasm, WAF, Wireless.
Other Potential Speech Topics Include:
10 Trends That Are Changing the World
China: Am Awakening Journey of Trends
Trends Changing the Consumer Landscape
Global Trends Affecting Youth
Half-Day Workshops:
Social Engagement Marketing
Trends come. Trends go. The only constant is change. Yet as a marketer you have an urgent need to know. What will spur the next economic boom? What’s the next big trend going to be? Where will it emerge and how will it manifest? To provide insight into the near future, Ubercool now offers a workshop conducted by global trend analyst, motivational speaker and serial entrepreneur Michael Tchong.
Imaginations will be sparked as Michael, a noted trendwatcher and management consultant, leads attendees on a thought-provoking tour of the consumer landscape. This interactive workshop provides insights on what will move and shake the globe in the next few years, and what forces are reshaping consumer and business cultures worldwide.
Event Description
Objective – The Social Engagement Marketing Workshop is designed to help attendees grasp market forces, spot new business opportunities and seize the future. This eye-opening “innovation tour” helps audiences navigate today’s fast-flowing stream of anthropological data to identify market opportunities of true merit.
Ubertrends – The workshop begins with an overview of “Ubertrends” — massive waves with broad implications on today’s business and consumer lifestyles. Understanding Ubertrends is a core workshop concept because it helps explain the driving forces behind major market phenomena and helps one predict how the future will take develop. Typical Ubertrends covered include, Time Compression — The Acceleration of Life; Digital Lifestyle — Marriage of Man and Machine; Unwired — Control Freak Generation; Generation X-tasy, The Experience Economy; and Fountain of Youth — Reinventing Body and Spirit.
Thought starters – At the end of each Ubertrend exploration, “thought starters” are presented that encapsulate the key repercussions of each trend and suggested action items.
Cross-disciplinary analysis – Thought starters are followed by a showcase of innovative products and services that are harnessing each Ubertrend.
Social media – The workshop concludes with an in-depth exploration of key trends ruling the social media market, its analytics requirements; the marketing implications of curated content, the impact social sharing has on brand acceptance, the vagaries of peer influence, and a growing sensitivity towards marketers who mismanage their online social engagement, with particular attention paid to core influences affecting media consumption, including time compression, multi-media tasking, mobile social and the Apple iPad.
Workshop methodology – The Social Engagement Marketing Workshop relies on group dynamics and thinking to spur individual creativity, develop social dialog forecasting skills and to better analyze market research to more accurately predict future consumer behavior.
