Transactions to Relationship: On-Demand Customer Engagement™ Is The New Norm
The world has changed. On-demand is the new norm. Technology has conditioned customers. I need a place to stay – AirBnB. I need a ride – Uber. I want instant entertainment – Netflix. Today’s customer engagement is transactional. Sending email, texts, and doing website chat doesn’t leverage conversations to build a customer relationship, and isn’t working like it once did. In Peter’s keynote, he shares how to integrate the right technologies to foster convenient, low-friction conversational engagement to build relationships that focus on the lifetime value of the relationship not just the current transaction.
Peter’s self-evident truths and thought provoking style will captivate and inspire audiences to understand what’s changed and how to implement an on-demand customer engagement system that meets the demands of today’s customer behaviors.
After attending this Session Participants will be able to:
- Develop an on-demand customer engagement framework.
- Calculate the negative effects of email marketing and social media on their businesses.
- Choose where customer engagement fits within your organization.
- Choose a technology toolset that fosters on-demand customer engagement.
Mobile-First Modern Marketing: A Digital Transformation That Could Boil Your Business Alive
The centerpiece of a customer’s experience is no longer a physical address. It’s a virtual environment – all optimized for a mobile phone. The mobile phone has completely changed how customers want to interact with companies. We now have computing power in excess of Apollo 11 in our pockets. Our phones deliver us content, help us discover and decide anytime – anywhere. With just a few taps on their phone, customers can find the company of their choice. Ever heard of the boiling frog? It’s a great metaphor. Your business is the frog. The rising temperature of the water is technology around you customers have chosen. If you don’t switch to a mobile first modern solution, you will get boiled alive like Blockbuster, Sears, and Toys-R-Us.
In this talk, Peter uses facts, stories, and practical tips to help companies understand the importance of developing a mobile first modern marketing framework for their company or business. His delivery is insightful and captivates the audience and gets them thinking how to start the discussion and make the transformation into the digital transformation that is already here.
After attending this Session Participants will be able to:
- Create a customer touch-point map for their business.
- Understand how to integrate current marketing channels into a mobile first approach.
- Develop a mobile first modern marketing framework.
- Build a technology toolset that’s working for other companies in a mobile-first society.
Leadership: How to Develop an Innovation Culture
To be a manager is to orchestrate. To be a coach is to teach. To be a leader is to inspire the greatness in each of us to express our talents, skills, and abilities for the greater good of the cause – the vision. Peter speaks on leadership and how to create a Culture of Innovation in your own company or business. A culture of innovation is not just for high tech companies. An Innovation culture has the elements of: vision, creativity, innovation, experimentation, teamwork, flexibility, idea sharing, collaboration, and trust. All companies must innovative in today’s global marketplace.
Peter’s talk is both captivating and inspiring as he shares his experience, knowledge, and passion for leadership through stories and viewpoints on the key elements of what he believes it takes to become a transcending leader and drive a culture of constant innovation.
After attending this Session Participants will be able to:
- Identify the key elements of innovation in their company.
- Develop a culture of innovation framework.
- Understand how to integrate all employees into the culture.
Peter’s keynotes are not only packed with insight, humor and passion, but they result in measurable improvements in performance and productivity, higher workplace satisfaction and greater employee engagement. His presentations are geared for: C-level executives, Highly Innovative Marketing Executives, Directors, Managers and their staffs Anyone ready to take their company to the next level and enjoy a more productive life!
