Robin adds her personal story to many of the keynotes:
As a teenager, Robin was misdiagnosed with an autoimmune disease. In her life, she has had 43 hospitalizations and 6 major surgeries, including the surgical removal of her entire large intestine at the age of 19 (total colectomy with j-pouch), which was considered a cure. Robin was left untreated for IBD for 7 years after that set of surgeries. As the pain was so severe, she was prescribed high dose opioids, eventually up to 80 mg day of methadone. It was at the age of 26 that Robin fired her entire healthcare team and took full control of her health. She rebuilt her care team, was successfully diagnosed with Crohn’s disease, and after her first Remicade IV medication treatment, went into remission overnight.
Robin customizes each of her keynote speeches according to the audience, which may involve adjusting the language and terminology based on who is present. For example, if the audience consists solely of medical professionals, Robin may incorporate specialized medical terms such as “pulse oximeter”, while for corporate audiences, she will explain the tech in general terms like “a medical device that measures the amount of oxygen in a person’s blood”.
Robin also adapts the focus of her keynote speeches to suit the specific needs and interests of each audience. For example, when presenting for pharmaceutical companies, Robin has focused on the diseases that the company specializes in. With large payors, strategies for reducing costs are highlighted, and healthcare billing coders, she has concentrated on the topic of reimbursement.